Before starting a business, there is one question you must ask yourself. Do you just want to build a business that utilizes trends for a moment, or want to build a business that is able to survive in all trends. If you want to set up a business that can last a long time, maybe a culinary business can be your choice.
Why Culinary Business?
Food business is one business that is able to survive amid the onslaught of foreign trends. Of course, the quality of food and drinks you serve. However, apart from that quality, culinary business will remain one of the lucrative businesses. For those of you who still doubt the benefits of a culinary business, here are some reasons why this business is quite promising.
Ways and Tips to Start a Culinary Business Until Success
1. Everyone needs to eat
Food is included in basic human needs besides home and clothing. But now food itself has developed into something that exceeds the need. Food has developed into a culture among the people. So many people live to eat, not eat to live. Naturally, because in this world there are millions of culinary cultures that are very interesting to explore. So, if your culinary business has its own characteristics, it is certain that many people will become your loyal customers.
2. Can be developed into a franchise
The culinary business is one of the businesses that is very often converted into a franchise. Just look at various fast food outlets that only originate from one city, can grow to spread throughout the world. Look also at a variety of simple foods that started from roadside carts, now have thousands of the same carts throughout Indonesia. By opening a franchise, then you will have a greater income.
3. Easy to adapt
Food trends will continue to develop. Your job as a culinary business owner is to be able to adapt. Fortunately, culinary is very easy to modify. Thus making the culinary business as one of the most flexible businesses to keep abreast of the times.
4. More simple
Unlike other businesses, culinary business still tends to be simple. You only need to cook and sell it. If you can't cook, you can buy recipes from experienced people, then hire people who can cook. So, you only focus on the big picture, which is managing your business marketing and finance so that it can last for a long time.
The four reasons above are only a small part of the reasons why the food business is quite promising for you. These reasons should be able to describe the current business position among other business businesses.
Culinary Business Tips
Then for those of you who plan to dive into the culinary business, here are some tips from Moka so you can set up a successful business.
1. Decide what culinary business you want to work in
The culinary business is a broad business. Because in Indonesia itself flourishes a variety of culinary businesses that peddle various types of culinary from various regions, or even international cuisine. For that, you should first determine what culinary will sell. Are you going to sell culinary abroad, or will sell local culinary. Or are you going to sell heavy food, or only sell snacks.
2. Calculate the required capital
Like any other business, starting a culinary business also requires capital. How much business you want to start will determine the amount of capital you have to prepare. If you want to get involved directly in the restaurant industry, of course, you need capital that is different from if you decide to set up a simple food stall. If you are short of capital, you can at any time borrow from cooperatives, banks, or some capital loan service providers such as Moka Capital.
However, you need to weigh the advantages and disadvantages of borrowing capital. If conditions are not possible, it is better to start a small-scale culinary business first. No need to be grandiose. For example, by selling snacks such as chips. But remember, when running a business, do not immediately spend the benefits you get. Set aside the profits for capital expenditure needs.
3. Consider the culinary business location you choose
For culinary business, location is one of the factors that determine success. Because, if you choose a location that is too remote, fewer people know about your business. Unless your business concept is indeed like that. But keep in mind that if you really want to set up a remote culinary business, then marketing activities must be intensively carried out. Do not equate with the legendary culinary business which despite being in a remote place but still hunted by consumers.
4. Taste the menu you offer
Besides technical matters, the taste of the menu that you offer is very important. Because, in the end the taste is what makes people to come back again and again to your place. If you only serve food with ordinary taste, less strategic location, then your culinary business will not last long. If you really want to set up a profitable culinary business, then pay close attention to the quality of taste. You can do a trial first to those closest to you, to find out what menus are suitable for Indonesian people.
5. Determine suppliers that are suitable for your business
Of course you need a supply of basic raw materials to be processed into finished products. For that, you need a supplier who is able to provide raw materials that match what you want. For those of you who are still beginners, maybe you can do it yourself by shopping to the market. But if your business is large, then you can buy directly from the supplier or manufacturer.
Like other starred restaurants, you can immediately get the best ingredients on the market. In addition, by entering into agreements with suppliers, you are still possible to make payments at the end of time. Of course if the second party also agreed to it.
6. Recruit additional staff
Depending on what culinary business you will be in. If you want to open a restaurant, then surely you need employees. Good to help prepare food, to be a waiter, cashier, washing dishes, and so on. If you only want to set up a food stall, then the presence of additional energy is not really needed. However, it will be lighter if you employ one or two people.
7. Determine the target market for culinary business
The target market will greatly affect what culinary business you will launch. If you target the upper middle class, of course the culinary is served more than just a home culinary. This will also relate to capital expenditure that you will spend later. If you only target the lower middle class, then the capital expenditure will be even smaller. Therefore, it is important to make a small business plan. In it there will be market research that can help you run a business later.
8. Hold attractive promos
While running your culinary business, there will definitely be a phase where it is crowded and quiet. At this lonely time you should aggressively do promotions that are able to attract the interest of buyers. Promotions are also varied, can do discounts, buy one get one, package promos, and so on. It's just first, carefully calculated. So you don't lose money later.
9. Activate your social media
In this digital age, social media has become a necessity when starting a business. Moreover culinary business. Because, only with social media can you attract more potential customers, without the need to spend millions of rupiah on advertising. You can use Instagram, Facebook or Twitter. The three of them are still the most widely used social media by the people of Indonesia.
10. Make sure your culinary business has the necessary permits
Indonesia is a state of law. This means that everything that citizens do must be based on the rule of law. Included in starting a business. In starting a business, there are permits that are needed. The aim is for the government to ensure that your business is official, does not operate in the illegal sector, and can be accounted for.
Be sure to go to the licensing department in each of your areas to take care of your culinary business licensing. If your business is already large, then don't forget to take care of NPWP and halal certification if indeed the majority Muslim community of Indonesia is your main target market. So that no problems will occur in the future.
11. Create the characteristics that differentiate your culinary business
Today, culinary business is one of the promising businesses. So it's only natural that there are many players in this business. If so, ask yourself, what characteristics distinguish your business from other culinary ventures? Maybe some people call it a gimmick, but actually this is necessary, so consumers have a strong brand association with your culinary business. For example, you set up a chicken noodle shop that can add as much noodles as you want or make it a challenge to spend certain foods that are super large in a short amount of time. This is quite rarely done, so surely people will talk about your place.
12. Ease of reach by consumers
Ease of reach by consumers is not only related to the location where your culinary business is established, but also how easily your business is reached by digital consumers. In this digital era, people will find more information themselves by browsing the Internet. If you want your food business more easily known by many people, then register your business through Google. You can also partner with online motorcycle taxi application services such as GO-JEK and Grab. Because, now more people are buying food using the services of these two applications rather than coming directly to the place to eat.
13. Services to consumers
Unless you open a culinary business in France, the consumer is king. Like it or not, consumers will always have complaints about the food you serve. No matter how good it is, there will always be the word "but" every time they talk about your business. For example, the food is good but the service is old, or it tastes delicious but the price is expensive.
You can answer these complaints by having friendly service. This form of service can be seen from how often customers are sincerely greeted, how many smiles are given to consumers, and how to handle customer complaints. Do not let you or your waiter just say hello in a casual way, without a smile, and angry when customers complain.
14. Organize your expense items
Basically, business is the activity of looking for profits from the difference between expenses and income. If you spend more, then your culinary business will not last long. Too much capital spent since the origin can be burdensome for your business in the running time. As an illustration for you, some culinary ventures fail because there are mistakes in organizing expenditure items.
Moreover, a home culinary business that does not have an inseparable wealth. So, you should separate which is your business money, and which is your money. Many cases of business failure are only due to overseers eating away at company money.
15. Evaluate your culinary business
Running a food business without evaluating is like walking without knowing where to go. You will get lost, without knowing what steps should be taken. Don't hesitate to criticize yourself while evaluating. Because, it is an important step that can guarantee the sustainability of your culinary business.
If you don't do an evaluation, then you won't know where your mistakes are. If so, how can you achieve success? Don't hesitate to overhaul your business strategy if the results of the evaluation show that the strategy you have used has proven ineffective and inefficient.
By understanding the fifteen tips above, you will be easier to start a culinary business. Remember, whatever business you are in, don't hesitate to innovate. Because if you do not dare to innovate, then you will be trapped in a vortex of chaos. Keep trying and good luck!